It’s not unusual to hear people say public relations firms have no real purpose.
“They charge me to get me press coverage, which is ultimately free,” a mid-cap CEO told Benzinga in a recent event in New York.
He had a point. The thing is, his understanding of what PR firms do was quite limited. Actually, very few people know what people in the public relations business do. As Robert Wynne wrote in a Forbes article, “The public relations industry does a terrible job of public relations.”