Federal law prohibits legal cannabis companies from writing off business expenses like advertising and rent, so entrepreneurs in the industry need to be frugal and effective with the money they spend. Here, CEOs and founders share their advice on using social media to reach customers, suppliers, investors and the press. Popular cannabis-focused Twitter accounts and Facebook groups boasting hundreds of thousands of followers show that social media is a target-rich environment for marijuana company messaging.
Krista Whitley, CEO of Social Media Unicorn, Cannabis marketing and sales agency based in Las Vegas, Nevada. Use diverse hashtags: since #cannabis and #marijuana are now filtered (blog post here) it is important to capture targeted audiences. Reach out to #wellness, #yoga, #health, and other categories of Twitter users who would be interested in MJ content.