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This marijuana cultivator says he grows ‘luxury, high-end cannabis,’ but what does that even mean? Colorado Cultivation 

This marijuana cultivator says he grows ‘luxury, high-end cannabis,’ but what does that even mean?

It’s really easy to grow weed, but it’s really hard to grow good weed.

That’s the mantra of Mike Leibowitz, who founded Veritas Fine Cannabis and has positioned his Denver-based company as a “luxury, high-end cannabis” brand.

Leibowitz joins Cannabist editor-in-chief Ricardo Baca on The Cannabist Show to talk about what the branding entails.

“Not to sound too arrogant, but after doing this since the beginning, we just realized that what we were doing in the field, in our grows, was a little bit better than everybody else,” Leibowitz says.

Read the full article HERE

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